Case Study

Raytheon Cyber Products (RCP) Enlists Help from Lengo to Introduce “New” Forcepoint Brand to Customers

Forcepoint, based in Austin, Texas, provides security software solutions that are used by businesses and government agencies around the world to defend against today’s most sophisticated cyber threats. The company is not new, but it has been through several incarnations since it was founded in 1994.

Web sense went public in 2000, and then went private in 2013 when private equity firm Vista Equity Partners acquired it. In 2015, U.S. defense contractor and industrial corporation Raytheon bought control of Websense from Vista Equity Partners and today owns an 80 percent stake in the company. That same year, Raytheon’s cybersecurity unit, Raytheon Cyber Products, merged with security company Websense to form Raytheon|Websense. In 2016, that company was rebranded as Forcepoint.

Campaign Objective

Introduce the Forcepoint brand through social media and digital marketing campaigns

Attract cybersecurity conference attendees to Forcepoint booth using geo targeting

Drive registration for a federal cybersecurity summit

Solution

Lengo helped Forcepoint leverage both digital and social media, including geo targeting of potential attendees in the Washington, D.C.-metro area, to drive event registration. “Within about two weeks after launching the campaign, we saw a 300-percent increase in registration,” said Berth. “More than 1,200 people registered for the event, and over 800 actually attended. It was the most successful summit we’ve held to date.”

Results

300%
Increase in Registration
1200
Registration
800
Attendance
“Would I recommend Lengo to a colleague? Yes. Why? Results. Quite simply, Lengo helped us take Forcepoint to market successfully.”
Claudia Berth
Senior Product Marketing Manager
Forcepoint

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